HURRICANE FLORENCE RELIEF

HURRICANE FLORENCE RELIEFA portion of all purchases made between 9/16 - 9/19 will be donated to Hurricane Relief efforts helping those affected by Hurricane Florence.*O’Neill USA will donate 5% of every eligible purchase made on us.oneill.com between 09.16.18 and 09.19.18 to support hurricane relief. The purchase price is the amount paid for the item(s) after discounts and excluding shipping, handling and taxes. Purchases made with gift cards are excluded from the offer. This cannot be combined with any other offer. Offer ends 09.19.18 at 11:59 PM PDT. Subject to change or termination without notice.

A CONVERSATION WITH HONOLUA BL

A CONVERSATION WITH HONOLUA BLOMFIELDWhen Honolua Blomfield steps on a surfboard, she emits a grace and style all her own. The nineteen year old North Shore native is a currentWorld Longboard Champion and just recently won the first ever Women’s Duct Tape Invitational. We caught up with her in Huntington Beachafter the U.S. Open madness had died down. As the event crew dismantled the massive setup on the sand, we drank coffee and talked for a bit…A CONVERSATION WITH HONOLUA BLOMFIELDHono, congrats again on pulling the win at the first ever Women’s Duct Tape Invitational. That must have been a rad experience!It was great! I went into the event not expecting anything really. The first heat was a pretty tough one, just surfing with a bunch of legends. I was pretty scared, not gonna lie, but I got a couple scores and made it out of the heat. Next thing you know, I’m in the final, stress free! I had achieved my goal.So once you make it to a final there’s no stress?Yeah like, if I lose it’s all good. Just making it was amazing for me. You always have a chance to win. Just surf your best and see what happens. I mean, all the stars aligned and there I was! (Laughs)Do you always get nervous before contests?Not normally, but I was the most nervous I’ve ever been in my life before this one. I got the invite and freaked, the Duct Tape and Joel Tutor is the best of the best! That’s as high as it goes. With the world title, I was stoked when I made that, but it’s a different side of longboarding. The fact that I even got invited to the Duct Tape is crazy, just being able to showcase my surfing and what I can do. Since I was ten, I've had a log. A lot of people think of me as something else, or maybe I get a little crap for riding a 2 + 1, but my heart’s with logging.Did Joel (Tudor) give you any advice before the contest?Yeah! He said, “Someone better get a party wave!” (Laughs) It was all about fun and sharing waves.So let's talk about growing up. You’ve been surfing and riding a longboard since you were so young. What was it like when you first started competing?My first contest was on a shortboard when I was four. I lost, but I wanted to do the whole thing by myself. My mom was like, “You’re going to go out and lose to everyone,” and I was like, ‘Okay!’ I didn’t care, I just wanted to surf and do my own thing. I loved it. I don’t know how I started longboarding, it just came naturally. I still shortboard, it just depends on the waves. I like the mix. I don’t like to stick to one style of surfing.That’s awesome! You’re a total product of that new generation, where even fifteen years ago you kinda had to make a decision. Now you see people surfing all sorts of insane shapes and just doing their own thing.Yeah! I like it, definitely more my style. Ride a board for the kind of waves you’re surfing. But I think I like longboarding so much because the contests are mellow. No worries, no coaches trying to tell you what’s right or wrong or how to move your arms. Being able to express yourself freely in a contest is so amazing. I surfed the QS for a little bit and but it wasn’t my thing. I just wanted to have fun and surf and to not compete against people with the same style. I started doing Malibu contests and that’s when I got into longboarding. Everyone’s there to have a good time and do what they love.So we’ve seen photos of you doing these insane wheelies on a motorcycle! Has that always been an interest of yours?Yep, I rode my first dirt bike when I was two years old! We would go to Maui over summer to visit my grandpa, me and my older brother. My grandpa would put me on the bike and I couldn’t even touch the ground. He’d be like, “Okay, hold on,” and I’d just ride around and come back and he’d catch me. Then I always had a bike until I was ten or twelve. We went riding in Bali, I met these people and they have like thirty bikes in their shop. They let me pick, and the first year I went I rode the smaller one. This year I rode the bigger one, just to try it, and I rode like five times. It’s so fun, I just like getting out there and doing stuff. Skating, surfing, all those kinds of sports.Yeah, you just let it flow.It took me a few days to build up the courage to do wheelies on the big bike. I took a couple spills, not gonna lie. (Laughs)Did you skate a lot when you were growing up?Yeah! My mom always wanted us to be busy, and I loved doing things. I did ju jit zu, soccer, just anything I could be competitive in and have fun with. With skating, I was maybe eight when they built the skatepark by my house. We would roll up in my mom’s van and skate all day long. I just love to do things. If you can skate, why wouldn’t you? Pool skating is so fun.Yeah, especially coming from surf and just being able to rip in a pool. So when you’re at home or on the road, what kind of music are you listening to?I like everything, but I really like country. If I had to choose I would probably say some sort of country playlist.Haha no way! New country?Yeah! (Laughs) Mostly some Sam Hunt or Thomas Rhett. I want to go to Stagecoach, hopefully. I saw Sam Hunt front row a while ago. Luke Bryan too. Country pop. I like a little bit of rap too. ASAP Rocky or YG. With country, everyone hates it so much! I feel like I can only listen when I’m alone. I really like it. It makes me happy just listening to love songs. So we heard you want to move to California?I want to! I don’t know where yet. I just need to get off the rock.What’s your favorite city in California to hangout in when you’re here?I like San Clemente or Malibu. San Clemente is so mellow, I’ve spent my whole summer there so far.What are you looking forward to for the rest of this year?I’m looking forward to the Surf Relik and the Kelly’s Wave Pool, that’s gonna be sick at the end of the month! Hopefully I can do well. I want to win another world title but I’m not expecting to. Going to Taiwan later this year will be fun too!Anything you want to accomplish?I don’t like goals, we’ll just see how it goes. I’d love to win again but there’s so much that goes into it. I would say competing well is 50% luck. You can still surf your best but if the waves don’t come to you, you won’t get the scores.Sounds good Hono, thanks so much for hangin’ out.Yeah, thank you!Follow Honolua Blomfield: @honoluablomfieldContest Imagery: @wslLifestyle Imagery: @kacie_tomita

WATCH: NOAH HILL IN 'STRIPLING

WATCH: NOAH HILL IN 'STRIPLING' Watch Noah Hill get weird in, "Stripling." He took matters into his own hands and put together the entire edit, showcasing his unique approach to ripping waves from Mexico to Australia. The surfing is on point and the footage is extremely entertaining.Follow Noah: @noah_hill_surfer

WATCH: SHOP CHRONICLES - PROOF

WATCH: SHOP CHRONICLES - PROOF LAB What other surf shop houses an indoor skate ramp, a native plant nursery, and a world-class coffee shop all on the same lot? Set back in the forested hills just north of the Golden Gate Bridge, Proof Lab has become a cultural hub centered around the local surf community. Watch the full story in this second installment of #ShopChronicles.See the full article over at SURFERMAG.COM

A CONVERSATION WITH LEVI PRAIR

I find Levi Prairie standing by the counter at Daydream Surf Shop in Costa Mesa. He’s excited, eyes wide and smiling, catching up with two friends, swapping bits of travel stories and swell discussion. Daydream seems like more of a clubhouse than a surf shop. Boards of various shapes and sizes line the walls, but the center leaves way for a few couches and tables for people to sit. The other end is built into a full-size coffee shop, with an open roll-up door at the back wall. It’s crowded for 11:15 AM on a Thursday. We shake hands, he introduces me to the group. We all talk for a minute and then break away to the coffee section. He orders an espresso shot with hot water and a small coffee to go. The barista asks what time his band (Distractor) is playing tonight. I order an Americano. We get our coffee and cruise out to the parking lot to see his van, an old white Chevy Express. He unlocks the door and clears some space in the back amongst paintings, surfboards, and plastic storage bins. We sit and stick our legs out of the open sliding door. I turn the tape recorder on... A CONVERSATION WITH LEVI PRAIRIE Growing up, were you always living around Costa Mesa?I was born at Hoag and grew up on the East side of Costa Mesa. I went to, I think Kaiser Elementary and Newport Harbor High School… pretty much been here my whole life. What was the family vibe like growing up?Family was always together. Parents are still together. I have three older brothers and a younger sister.  So, you’re the youngest of the brother crew then?For better or worse, yeah! It was cool though, all the boys surfed. My mom and sister didn’t surf much. They were dancers actually… I grew up as a dancer.No way, like full tap shoes and everything?Yeah, from about four to thirteen years old I was at dance lessons every day after school. Tap, Jazz, Ballet… fuckin’ Hip Hop. Everything! I didn’t really have much of a say in it cuz’ I was just a kid and my mom kinda made me do it. When I got older I just decided, I don’t want to do this anymore. It even got to the point where my mom was paying me to go, which was kinda cool. Wow, she was into it.Yeah, she loved it. And in retrospect, I’m kind of thankful. I think that’s where being into music and rhythms kind of stemmed from. So like, I hated it when I was younger but looking back, I’m thankful. It makes me think that stuff I’m not into now, I might get into later. That would be insane, just full circle back to the tap room.I know! I think about that every day. I actually have tap shoes right here… wait, they’re at the warehouse. I guess that’s the punkest thing you could do nowadays. Just full on tap dance.I know, right! It’s pretty crazy. So, you kept it in Costa Mesa for a while then?I grew up on the East Side of Costa Mesa and moved to the West Side when I was eighteen. Then I moved to Blackies with like, this thirty-year-old girl I was dating. Crazy Jill! She’s actually in a mental asylum now for trying to run over an old lady with her car. Wow, she was the real deal… committed to the name!Yeah, she grew up in Hawaii. I don’t know why I’m getting on this talk, but she was gnarly. She would log Pipe. Kind of a charger. She was crazy! What year is this? When did you turn eighteen?I turned eighteen in 2009 after I graduated high school. I’m pretty sure on my birthday I moved out. Just over the family thing?I think I was just going through a time when I wanted some space from everyone. Where were you at with surfing at this time? It’s 2009, what was the scene like at Blackies?Yeah I mean, it was just a different generation. Alex (Knost) and Jared (Mell), they had been around for a bit. Robin Kegel. Those guys were ripping so hard back then. Those were the people I surfed with every day. But, I didn’t think about surfing as more than something I liked to do. You know? I didn’t think it would turn into anything. You just liked being around?Yeah, my brother was shaping boards. I think he had a lot to do with me staying in the scene. I just wanted to play music at that point. I was staying up every single night, all night just writing songs. You get those spurts of creativity. I just try not to force it. But sometimes, I totally try and force it. Like, I need to write something!What band were you in at that time? When did music come into play?I started playing guitar when I was fourteen. At fifteen, I started a band in high school called “Gantez Warrior.” We were a band from when I was fifteen until about twenty-one.Wow, so you guys were around for a good couple years?Yeah, and then from twenty-one to twenty-four we dropped the “Warrior” and were just called “Gantez.” Put together a new lineup of dudes. Then, I remember we played a show one night and I was just over it. Like, I’m not doing this anymore! I don’t know why.Musically? Or…I think it was more-- we were a drinking group that played shows sometimes. We just liked to party and it was kind of getting old. So getting older, you just wanted to play more music?I just wanted a change of pace. I’d been doing that band for almost ten years.  That’s a long time, especially starting so young.But I loved it, I loved every second of it. We had a good run. We were nineteen and like, going to Japan and New York. Kind of tapped into the surf scene a bit and people wanted to bring us places. It was fun. Good experience.So you were just surfing and playing music at this point… when did you start to notice like fuck, there are a lot of kids here right now with Craigslist longboards?Yeah! Fuck, I don’t know. Like five or six years ago. 2013? There was a new generation of kids that I’d never met before but all of a sudden they were at Blackies. Now a lot of them are my close friends. I remember the first time I saw Grant Noble and Joey Bookout, who are two of my favorite surfers. I saw them at Blackies and was like, where the hell did these kids come from? And then they were there every day. So it was sick, made some new friends and the lineup just got that much better. You weren’t bummed on the new faces at all?It depends, mostly on my attitude that day. Cuz sometimes I’m just over everyone and then some days I’m like, friends! But a little bit has to do with who it is. If you’re a cool person, you’re a cool person.Do you have that primal personality that only comes out in the water?Fuck, I’ve never even thought of it like that! It’s so true. Everyone is always hootin’ and hollerin’. Who knows? Sometimes in the water, I just want to sit and breathe. You know? Take some time to not think about anything. You slow down a little bit?If I paddle out super hyper, it’s sometimes my most productive time cuz’ I just think about stuff. Get some thoughts going and start singing something. Then just repeat it a hundred times and when I get out of the water I have a new song. Yeah, just let the words out.Exactly! It’s almost a form of yoga or meditation when you just zone out. Everyone’s got their thing. I got lucky enough to find surfing. You dig the physical aspect of it?One hundred percent. If I didn’t surf, short of playing drums, I really wouldn’t get any exercise. Besides like, I do yoga occasionally. Not as much as I used to but, that’s basically my only form of exercise. So I kind of have to do it to stay healthy. For sure. And all the trips have been epic! (On Music and Vinyl)  When you get into records it’s kind of a weird thing. You start to value music differently.Exactly! You have to take care of it. Not only for the dollar value but, just hearing those things. It totally transports you to another zone. So what was the first record you bought, do you remember?Shoot, I don’t remember. The first records I was listening to were my mom’s records. This one that stands out was called “Funny Bone Favorites.” It was this collection of old-school silly songs. But it was at a time when silly songs were so fucking cool. I don’t really know how to describe it. Like Ray Stevens, “Ahab the Arab.” What’s that other one? “Harry the Hairy Ape!” It’s this song about an ape escaping the zoo and hiding in the bushes to scare people when they walk by. That’s the whole premise of the song and it’s so good. That’s awesome you were just taking in that stuff!Yeah, then I started listening to a bunch of surf stuff. I found an iPod on my grandma’s front lawn. I spent a lot of time at my grandma’s house. I found this iPod and she was like, you have to put a sign up but if no one claims it, you can have it. I don’t think I ever put the sign up. A week later I went over to the neighbor’s and he had iTunes. I just put a bunch of music from his computer on there. I remember hearing The Cramps and Devo and like, a bunch of techno stuff. From then on that was all I listened to. I have a Cramps tattoo! So you were stoked on that eighties stuff?Yeah! I heard, “Off the Bone,” first. I will still buy every Devo and Cramps record if I don’t have it.Totally. I remember buying, “Songs the Lord Taught Us,” when I was a freshman in high school and just thinking, this band is on one! Then you read about them and it gets even better.Live performances, everything was just so cool! And when they played at the mental asylum. Insane. Wasn’t the drummer’s name Nick Knox?Yeah! (On Surfing Contests)  So what about the Duct Tape? Was this the first time (2018) you competed?Yeah, that was the first! I got into the Duct Tape from this online video contest. It was called One Wave, One Fin. You just had to ride a single fin board on one wave. That was that. I went out there and had a blast! The experience was cool. I don’t think I belong in surf contests, to be honest, but it was the best experience.What’s the format over there?It’s super loose. You can snake each other. You can get a bonus per heat for sharing waves. The best shared wave from each heat gets five-hundred bucks. And for like three heats no one shared waves, so it just added up. Alex (Knost) and Tyler Warren each made like $1500 off of one wave. That’s pretty good! The competition was so gnarly. Do you know Andy (Neiblas)?Yeah, I love his surfing! I was blown away watching him and Alex (Knost) in the final. Those guys really stole the show. That’s Awesome! I used to see him around when I worked in the Dana Point Harbor. He would cruise into this little liquor store at the fuel dock.Like down by Doheny? I’ve been in there before! I probably saw you too. But Andy is such an epic kid. Nicest guy in the world. He has great taste in music. If you party with him, let him control what comes on. He’s one of those guys! So how’d you do in the contest?Dead last. Deeeaaaadddd last. I’ve surfed in two contests recently. The first one, I didn’t get dead last. But I almost wanted to. I got like, 64th out of 70 people. Was it fun though?I had a blast! One-hundred percent. The atmosphere’s always fun. It’s just a bunch of surfers. Especially in longboard culture, everyone’s just having a good time. I’ve had two epic experiences surfing in contests! How’s the crowd? Is it weird thinking about the entertainment factor?The crowd during a contest is definitely a factor in psyching me out. Cuz like, I’m not used to looking at the beach and seeing all those people. I think it takes a special person to be able to handle that kind of thing. Practice for sure too. There’s a difference between someone that’s good at surfing contests and not good at surfing contests. I know a lot of really amazing surfers that could care less. But I like their surfing better than any contest surfing. That being said, someone like Andy (Neiblas) kind of transcends. Cuz’ he’s got one of the best styles. He’s captain entertainment! So are you over contests then?No, if I ever got invited to one I would go. I’m not over it. I’ll try my hardest but I don’t know if I’ll be winning contests any time soon. Do you have something with O’Neill where you have to surf contests?No, not at all. O’Neill made it possible for me with traveling and stuff. I don’t think I would have been able to go (To the Duct Tape) without O’Neill. They’ve never said anything like, you have to surf contests. No pressure which is cool. Yeah, it’s kind of nice having someone in your corner.For sure. And all the trips have been epic!

WATCH: BEYOND THE TOUR - SOUTH

WATCH: BEYOND THE TOUR - SOUTH AFRICAJordy Smith at home in South Africa during the recent J-Bay contest. From long open walls to some powerful, hollow beachbreaks Jordy made the most of his time in SA.Full Playlist: Beyond The Tour SeriesFollow Jordy: @jordysmith88Follow O'Neill: @oneillusaFilmed & Directed by: Wesley LewisJordy on a clean runner.

WATCH: GOVERNED BY LINES

WATCH: GOVERNED BY LINES This past winter, Ian Crane and Soli Bailey took a trip to the Emerald Isle in search of waves and some good ol’ Irish hangs. Pints were drunk, cold water slabs were found, and a horse was fed mouth to mouth on the side of the road.Stop by the Bungalow in Huntington Beach for the premiere of 'Governed By Lines' and the launch party of Issue 20 this Thursday, July 19th.

ON IT WITH BRETT BARLEY

ON IT WITH BRETT BARLEY On It is an ongoing Surfline series deconstructing the inner workings of surfing’s most dialed-in devotees. For the first feature, Surfline profiles Brett Barley as he shares a look into his life on the Outer Banks, NC and what it takes for him to score.SEE THE FULL "ON IT" FEATURE HERE .

FEELS LIKE FREEDOM PHOTO CHALL

Perfect. Dreamy. Best day ever. Never again.Phrases often used to describe a day of surfing that will stand the test of time. Well, we want to see proof, because like the boys (and gals) at your local watering hole say, “if there’s NO proof, it didn’t happen.”And we agree, which is why for the next six months, we’re going to recognize the best photos from North America that capture perfection and freedom. Freedom to dream. Freedom to mind surf. Freedom to share. Freedom to call bullshit. Freedom.We’ll publish entries as they come in to encourage photographer’s best work. Sorry, locals only. Each photo entry needs to be from a local photographer, from one of their local spots. We’ll get proof.Winner will have their photo framed at a local participating surf shop, receive one of Jordy Smith’s boards from STAB in the Dark 2017, and have a Full Frame feature on Stabmag.com.Remember, we want romantic, dreamy perfection that creates a feeling of lust and aspiration.Photo: @_mikevitelloPhoto: @njsurfphotoHOW TO ENTERShare your best photo on Instagram with the hashtags #StabFullFrame and #FeelsLikeFreedom and be sure to tag @Stab and @OneillUSA. Winner will be chosen by STAB editors.RULES● Photo must have hashtags and tags to be entered● Photo must be published within contest time frame and be shot in North America● Submitted photo must be taken by you. Sorry, no stealing other people’s work● Photos can be new or old; however, current and more timely photo will increase odds● Photo must be non-publishedGOOD LUCKPhoto: @yewwville

WATCH: IAN CRANE IN "TEXAS MAD

WATCH: IAN CRANE IN "TEXAS MADE" in the land of waterslides, lazy rivers, and cut off t-shirts lies a gem of a wave machine that might be the future of aerial surfing. Ian Crane, Barron Mamiya, and Albee Layer sessioned the pool for a total of five hours, blasting countless airs and landing tricks they had never even tried before. Witness some true southern hospitality and check out,“Texas Made: The Five Hour Surf Trip,” courtesy of STAB MAGAZINE.Photos: Quinn Matthews / STAB

WATCH: WAVE OF THE WINTER - TH

WATCH: WAVE OF THE WINTER - THE MOVIE WAVE OF THE WINTER - THE MOVIE The "Wave Of The Winter" is more than just a surf contest. It's a nod of respect, one of the ultimate honors in the surfing world. During the North Shore season some of the craziest, most intenst rides of the year go down at Pipeline, Backdoor and Off-The-Wall. Surfers across the world push themselves to the limit, in an attempt to ride this wave. So for the next 25 minutes, sit back and enjoy the full story from this year's Wave Of The Winter. 2017/2018 WAVE OF THE WINTER CHAMP - NATHAN FLORENCE.PHOTO BY BILLY WATTS/SURFLINE

JORDY SMITH - BEYOND THE TOUR:

JORDY SMITH - BEYOND THE TOUR: AUSTRALIA BEYOND THE TOUR - AUSTRALIA Between contest hours, Jordy Smith made a few stops and scored waves on the Southeast and West ends of Australia. From facing sharky waters in Margaret River, to standing tall in some slabby pits, take an inside look and watch some radical surfing from the road in this installment of, 'Beyond the Tour.'